"When we came up with that name — mezquila — the whole road opened up. We know what we’re going to do. It's the first mezquila. We've invented a new product. It comes on like tequila and you smell a little bit of smoke in it, but is toned down to where you get a sweet finish. It’s taking tequila to another level. When you blend the two you get a higher spirit, a brand new taste."