NEWS / Jan 22, 2004

CMT SCORES A TOUCHDOWN WITH ITS LIVE MUSIC SPECIAL

CMT SCORES A TOUCHDOWN WITH ITS LIVE MUSIC SPECIAL 
"TOBY KEITH’S SHOCK ‘N Y’ALL SUPER BOWL PARTY:
A CMT CROSSROADS SPECIAL"
AIRING LIVE ON JANUARY 31

Special is Part of the National Football League Super Bowl Concert Series
Superstar Toby Keith Performs Live From Houston with Special Guests
Willie Nelson, Sammy Hagar, Darryl McDaniels, 
Chad Smith, and Wayman Tisdale

NASHVILLE – January 20, 2004 – The night before the AFC and NFC 
champions battle it out on the field for the coveted Super Bowl XXXVIII 
championship,CMT is throwing its own brand of tailgate party to celebrate the current
champion of country music Toby Keith.  CMT’s high-powered 
performance special, TOBY KEITH’S SHOCK ‘N Y’ALL SUPER BOWL PARTY: A CMT CROSSROADS SPECIAL, part of the National Football League Super Bowl Concert Series, will be telecast live Saturday, Jan. 31 at 10:00-11:00 PM, ET/PT. 

This historic one-hour concert will kick-off the country’s biggest 
sporting event and will be telecast live from Houston, the home of Super Bowl
XXXVIII.  The show will feature special musical performances by 
superstar Toby Keith, supported by his band and a gathering of very special 
friends.
Scheduled to join Keith are Texan legend and collaborator Willie Nelson;
Sammy Hagar; Darryl McDaniels (DMC); Chad Smith (Red Hot Chili 
Peppers); and
jazz musician Wayman Tisdale.

"The Super Bowl always marks a time when friends can get together, 
enjoy the best game of football, talk about which television commercial they 
think is the funniest and be entertained by some of the best artists music has 
to offer," says Keith.  "It’s an honor to be asked to be a part of the event
this year and I can’t wait to get on stage with my friends from country,
rock and pop music for all our fans."

Keith heads into 2004 after having a stellar 2003 year,
beginning with the hit "Who’s Your Daddy," which spent five weeks at 
No. 1, and continuing with country music domination of the singles "Beer For 
My Horses" and "I Love This Bar" which both spent six weeks at No. 1. 
Since its release in November 2003, Keith’s latest album "Shock ‘N Y’All" has 
sold over two and a half million copies and remains number one on the 
Country Album chart while his previous, quadruple-platinum album, "Unleashed," 
holds steady in the Top 5. 

For more information on TOBY KEITH’S SHOCK ‘N Y’ALL SUPER BOWL 
PARTY: A CMT
CROSSROADS SPECIAL, visit CMT.com.

*TOBY KEITH’S SHOCK ‘N Y’ALL SUPER BOWL PARTY: A CMT 
CROSSROADS
SPECIAL airs LIVE on Saturday, Jan. 31 at 10:00 PM, Eastern and 9:00 PM,
Central; and 11:00 PM, Mountain and  10:00 PM, Pacific (time delayed).